About Us

Behind The Brand

Alter Ego Flagship Store - Dolphin Estate, Ikoyi

Alter Ego Lagos is the brainchild of architect/designer Ego Maduekwe. Though not formally trained, she designed clothes for friends and family from an early age. Ego trained as an architect and straight out of school, immediately after her Youth Service started practicing. While working on a building project, a friend who she was designing an outfit for remarked on how totally committed she was to both fields. She enthused on how fashion was clearly Ego's 'alter ego' and they both laughed at the irony of her name being Ego.

The label was later registered as Alter Ego Lagos. Ego has always been fascinated by beautiful things be it art or architecture and is committed to designing and producing high quality afro modern fashion. The label was officially launched in 2007 and immediately grew a long list of happy clientele. The secret to the success of the label is in its well planned product range, its unique and exclusive fabric prints and its clever balance of comfort and design aesthetic. In 2012, Ego for the first time showcased, at MTN Lagos Fashion and Design Week and has since then received raving reviews about her designs.